Programmatic DOOH Media Formats
Probase Digital's Digital Out of Home (DOOH) network consists of over 5,500+ screens across a variety of media formats.
Billboards
Digital Billboards
Digital billboards are computer-controlled electronic displays with capabilities that take out of home advertising to a new level. Digital ads rotate in a slide show fashion, changing every 6-10 seconds depending on location. With Probase Digital's digital technology, the possibilities are endless and the flexibility is unmatched.
Features & Specs
- Advertisers can reach over 90% of Probase Digital screens with two specs: 1400x400 and 840x400
- QR codes can NOT be used on Probase Digital DOOH
- Change your message as often as you want with no production cost.
- 4 Billion+ Weekly Impressions
Airports
Airport Inventory
Unlock a world of Programmatic opportunity in 25 airports nationwide, connecting with a massive audience of 184 million annual passengers. Elevate your brand’s visibility, spark recognition, and foster engagement in a captive and friendly setting. Airports offer extended dwell times, creating chances for travelers to respond to your message or interact with your offerings. With Probase Digital’s cutting-edge airport inventory and programmatic technology, your brand can soar to new advertising heights!
At a glance
- 25 Airports
- 400+ Screens across 52 networks
- Spec Sizes: 1920x1080 and 1080x1920
- Reaches over 55 million+ weekly impressions
Baggage Claim Coverage
The baggage claim network offers a prime opportunity to engage with travelers who have ample dwell time, ensuring your advertisement captures their attention beyond just a passing glance.
Concourse Coverage
Advertising on this network reaches travelers in high-traffic areas where they spend significant time, maximizing exposure with your ad.
Directories & FIDS
This network reaches travelers in key navigation points, ensuring your message connects with them while they actively seek information, enhancing brand visibility and engagement.
Urban Panels
NYC Urban Panels
These newsstands reach pedestrians adjacent to Bryant Park and the New York Public Library, pedestrians entering and leaving the park, those at the entrance to the subway station, and vehicular traffic on 42nd Street. The screens allow an advertiser to display across all 8 faces at both newsstands, providing a presence on two sides of the park where other DOOH advertising opportunities are limited.
Features
- Specs: 480x672
- Bryant Park digital screens can be used for static or video creative.
- Alcohol, Political, and Cannabis advertisements are restricted from these screens.
