Programmatic
We proudly provide over 6,000 displays situated strategically across different venue types, spanning 180+ markets nationwide.
What is Programmatic Digital Out Of Home?
Programmatic digital outdoor advertising is the automated purchase and management of digital ads. This method enables advertisers to make data-informed decisions, aligning with their objectives to effectively reach their target audience. Through programmatic buying, advertisers can implement advanced targeting and audience strategies, executing transactions based on impressions to ensure precise audience engagement within the appropriate stage of the ecosystem.
Media Formats
Roadside Billboards
Probase Digital is proud to offer its customers the largest network of digital billboards in the U.S. with over 4,800 displays.
Airports
Unlock a world of Programmatic opportunity in 25 airports nationwide, connecting with over 184 million+ annual passengers.
Urban Panels
These urban panel screens enable advertisers to showcase their message on all 8 faces, ensuring a strong presence on both sides of Bryant Park in NYC.
Score big with our 2026 World Cup network, featuring prime digital out-of-home inventory near stadiums and key event locations.
Discover how a leading children's brand leveraged programmatic Digital Out of Home advertising across 60+ markets to drive awareness and boost in-store visits, delivering a 2.7x benchmark lift in foot traffic.
Lamar offers complimentary design services for outdoor advertising campaigns.
Enhance your campaign using data and creativity
With Probase Digital’s innovative offerings, you can leverage data and creativity to ensure your programmatic campaign stands out. Publish live sports scores, adjust your creative based on weather or traffic, utilize social media content and more.
How to Buy Programmatic Out of Home
Purchasing Probase Digital programmatically seamlessly integrates with leading demand side buying platforms, offering diverse buying options for advertisers to customize, streamline, and optimize campaigns, achieving their advertising goals and standing out in the competitive landscape.
PMP
pool of inventory for a tailored campaign
Always On
Focused on a target audience
Open Exchange
Multi-screen, multi-vendor access
Our SSP Partners
Our DSP Partners
Contact our programmatic team to get started
Purchasing Probase Digital programmatically seamlessly integrates with leading demand side buying platforms, offering diverse buying options for advertisers to customize, streamline, and optimize campaigns, achieving their advertising goals and standing out in the competitive landscape.