Billboard Advertising
Billboards are large outdoor advertising displays that deliver exposure to your audience 24 hours a day, 7 days a week. Probase Digital offers billboard inventory across the U.S. in a variety of sizes and formats. According to Nielsen, nearly 90% of consumers have noticed a billboard advertisement in the past month.
Bulletins
Bulletins are the largest standard-sized billboard, delivering maximum exposure to vehicular traffic on expressways, highways, and primary arteries. Typically 14-feet high and 48-feet wide, bulletins provide 672-square feet of space for your ad, delivering unparalleled visibility for your advertising campaign.
Features
- Large-format advertising structures located on major highways, expressways and primary arteries
- Visible to drivers, commuters, and long distance travelers
- Commands audience attention with three-dimensional designs, moving parts, and extensions
- Covers more ground by moving your advertisement from one bulletin location to another at stated intervals (usually every 60 to 90 days) with our rotary bulletin package
Posters
Posters bring your message to a local audience and reach your customers where they live, work, and play. For launching a new product, changing a name or striving to get a message out in the shortest amount of time possible, posters are the way to go.
Features
- Smaller advertising structures located on primary and secondary traffic arteries
- Seen by vehicular traffic and pedestrians in commercial and industrial areas
- Designed to be mass produced and posted in multiple locations to flood the market all at once
- Generates 4-times more impressions-per-dollar than radio and magazines, 8-times more than TV, and 11-times more than newspapers
Junior Posters
Junior posters provide exposure where larger format posters or bulletins are not available. They are used to target harder-to-reach ethnic markets and audiences and are ideal for advertising time-sensitive, seasonal or special event campaigns.
Features
- Positioned just above eye level
- Mounted on the sides of buildings or can be free standing
- Located in close proximity to retail businesses where they can stimulate sales
- Seen by vehicular traffic and pedestrians in major markets and urban areas
Probase Digital offers the largest network of digital billboards in the country
Digital billboards are dynamic advertising displays that use electronic technology to showcase content and give advertisers the ability to change a message, stream user-generated content and display data in real-time.
Extensions
Boost the impact of your ad and break boundaries by using more than just the traditional space of the billboard. Your ad can extend an extra 5 feet at the top, 2 feet at the side, and 1 foot at the bottom.
3D Props
Take your billboard design to the next level by adding three-dimensional foam props, which are big, bold and sure to attract attention. Once the shape is created, weather resistant finishing is applied to keep your embellishment looking great. Probase Digital produces custom 3D objects at its facility in Baton Rouge. Share your ideas with a Probase Digital representative who will guide you through every step of the process.
Our Probase Digital designers are experts at designing campaigns using stand-out embellishments. Contact your local Probase Digital office to start the creative process and get pricing estimates.
Add impact to your advertising with embellishments
Lamar offers several ways to make your Out of Home campaign even more impactful with embellishments. Make your ad stand out with extensions, 3D props, lighting effects and more.