Digital Capabilities

Probase Digital digital billboards display creative content that can be programmed, triggered by a wide range of data sources, and updated multiple times throughout the day, enabling advertisers to reach and engage audiences with timely, relevant and memorable messages.

Digital Benefits

Digital displays are positioned on the most traveled roadways in the area and within highly visible locations. Dynamically updated real-time content and imagery enables advertisers to share messages with speed, control, and flexibility, increasing engagement with target audiences. Check out how other businesses have used our digital billboard capabilities below.

Features

  • There are no production costs added to the space rate
  • Schedule, manage and take control of your digital creative content
  • Share your message with the public with greater speed
  • Upload, schedule and change creative with ease, keeping audiences engaged

Digital Capabilities

Creative on digital billboards can be programmed to incorporate a wide range of dynamic content. Adding a dynamic element to your ad can grab extra attention and boost engagement at no additional cost!

Weather & Temperature

Automatically change creative to display updated weather-related information at the digital billboard’s location including current conditions, future forecasts, active weather advisories, sunrise and sunset times, moon phases and more.

Countdowns

Generate hype and excitement for upcoming events by displaying a live countdown clock alongside advertising creative. Clocks can count up or down in days, hours, minutes or any combination of time values.

Traffic/Drive Times

Using real-time traffic data, display traffic conditions in the area of the digital billboard. Share accident reports, drive times on popular routes, average speed of traffic, and other helpful information related to delays and advisories.

Live Scores

Stream updated scores from live events, display schedules or the latest team or player standings, all in real-time. Update digital creative based on the status of a game or live sporting event as it happens.

Find Out of Home locations across the U.S. and Canada

Probase Digital’s Ad Marketplace allows you to search for billboard, transit or airport advertising locations across all Probase Digital markets in the U.S. and Canada. Gather pricing and packaging information as you plan your next outdoor advertising campaign.

Visit the ad marketplace

Create eye-catching advertising campaigns

Ensuring your message is visible, easily readable, and stands out is critical to getting the most from your Out of Home advertising campaign. Use our Design Tips to get best practices and creative ideas for billboard, transit and airport advertising campaigns.

Coming soon design tips

Get your creativity flowing

Visit Probase Digital’s Design Gallery to see past outdoor advertising campaigns for inspiration or find customizable designs available for use in your campaign.

Visit the design gallery

Out of Home works

Need proof that Out of Home advertising works? Check out results from past campaigns, browse through recent case studies, and access the latest Out of Home industry research.

Comming Soon research

Probase Digital’s team of expert Account Executives are standing by to help you plan and execute your next Out of Home advertising campaign and bring your brand marketing initiatives to life.

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We support the right of all advertisers to promote themselves legally and allow our Out of Home network to be used to share political, editorial and other non-commercial messages. Click here to get familiar with our copy acceptance policy and standards.